Campaign Overview: Where You Want To Be Seen

This blog post was initially written in 2018 for MMGY Global’s website.

Paradisus by Melia is an award-winning and luxurious all-inclusive resort brand located in Mexico, the Dominican Republic, and Cuba. Each resort is service-and attribute-driven, with a focus on delivering luxury and a life-changing experience to every guest.

Every year, MMGY launches a digital campaign surrounding Paradisus by Meliá's oneline concept to generate brand awareness, social media engagement, and new leads and audiences through influencer communities.

This year's oneline was "Where You Want To Be Seen," in which the MMGY team produced aspirational social media content to help followers picture themselves at any one of the properties.

The final campaign consisted of a content series, an influencer program, a sweepstakes, and an on-property activation. This extensive campaign with its many parts came together to create a unique experience for our social media followers and guests, inspiring them to learn more about the resorts, book their first stay, or come back for more. This was also a great opportunity for the Kansas City video team and the social team from New York to work closely and even travel together to the Paradisus by Meliá property in Punta Cana, Dominican Republic, to capture footage all around the property.